Tuesday 13 December 2011

Believe it or not Scott Pilgrim has a lot more product placement then you think. In the movie we see Scott is always wearing a Smashing Pumpkins t-shirt and when he's not wearing that he is wearing a shit that has "Zero" on it, this being another Smashing Pumpkin's reference states they were promoting the new album. In the movie Scott is also wearing his Adidas shoes all the time and his 3rd opponent is wearing a Adidas shirt when Scott goes to battle him. Scott's also known for his love of Coke Zero and his bass the Rickenbacker 4001.


The technique used here is to use Scott as a portal to younger peoples head, because so many younger people can relate to the way he act's and how he is (broke, roommate, in a band, girl of there dreams). There idea is that if people see Scott they'll wanna dress like him and use the bass he's using because it sounds so good in the movie songs. Also Scott has sort of a favourite drink, lots of people want something that's sort of theirs and they will go on the hunt for maybe a special chocolate bar or beverage. I think this works from personal experience because after reading the graphic novel and seeing the movie i kind of wanted to drink some Coke Zero and go kick some evil ex boyfriend butt. I play bass in a band and my personal preference is a Rickenbacker, the movie hasn't made it this way but i think it has helped improve my want for one. 

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